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Atelier Cologne
Art direction for the Atelier Cologne (L’Oréal) 2024 campaign with AKQA Paris. The concept was to evoke the perfumes ingredients in a practical and authentic way, with a duality of product imagery and lifestyle photography. We decided early on to stay away from typical CGI beauty shots and create sculptures with reel ingredients, beautifully shot by Charles Nègre. The portraits were shot by amazing british photographer Felicity Ingram.
AKQA
2023
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