canal

BEING THE BEAR

CANAL+ 

BETC | 2015

CONCEPTION

keyours2

CONTEXT 

 

IN 2012, BETC CREATED THE MOST AWARDED COMMERCIAL FOR CANAL+. IN FRANCE THE BEAR BECAME AN ADVERTISING ICON. THREE YEARS LATER, WE EXPLORED IDEAS FOR A DIGITAL EXPERIENCE WITH THE BEAR. I WAS INVOLVED IN THE FIRST PHASE OF THE PROJECT, WE DEVELOPED THE CONCEPT WITH GUILLAUME REBBOT.

CONCEPT 

 

WE BROUGHT THE IDEA OF “BEING THE BEAR”; A DIGITAL EXPERIENCE WHERE THE USER BECOMES A DIRECTOR, EMBODIES THE BEAR AND GIVES DIRECTIONS TO THE ASSISTANT IN ORDER TO REPLAY THE SCENE IN DIFFERENT WAYS. THE DIRECTIONS CAN BE GIVEN VOCALLY AND THE SCENE REPLAYED ACCORDING TO THE EXPRESSION CAPTURED BY THE MICROPHONE.

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