Concept of activation for the release of Call of Duty Black Ops III.
To promote the release of Call of Duty Black Ops III, we suggested a massive one-month long 360 campaign to excite fans and ignite the masses: Black Ops III weaponized. The idea was to recruit a few fans and influencers, give them a livestream military training and have them fight in a life-size battle where the audience can interact. This is the result of the unused pitch. AKQA, 2015