Call of Duty III

COD-HERO

Concept of activation for the release of Call of Duty Black Ops III.

To promote the release of Call of Duty Black Ops III, we suggested a massive one-month long 360 campaign to excite fans and ignite the masses: Black Ops III weaponized. The idea was to recruit a few fans and influencers, give them a livestream military training and have them fight in a life-size battle where the audience can interact. This is the result of the unused pitch.
AKQA, 2015

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