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COCORICO

CONCEPT APP

WOOKMAMA | 2017

VISUAL IDENTITY
USER EXPERIENCE
USER INTERFACE

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CONTEXT 

 

READING THE NEWS CAN BE SO DEPRESSING THAT EVERY ONCE IN A WHILE, READING IT FROM THE ONION (USA) OR LE GORAFI (FRANCE) IS JUST WHAT YOU NEED. WE IMAGINED A COMMUNICATION TOOL WHERE NOTHING IS TAKEN SERIOUSLY. SMART ENOUGH TO KNOW YOU AND GIVE YOU USEFUL INFORMATION BUT STUPID ENOUGH TO GET YOU TO START THE DAY WITH A LAUGH. ACTUALLY, IT’S QUITE A THERAPEUTIC TOOL...

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MORNING ROUTINE

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HALF AWAKE ON OUR PHONES

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“COCK-A-DOODLE-DOO” IN ENGLISH, “COCORICO” IN FRENCH.

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CONCEPT 

 

COCORICO IS A MOBILE APP TO BE USED IN THAT HAZY MOMENT BETWEEN THE ALARM AND THE TIME YOU GET OUT OF BED. ALL OF US ARE IN THE HABIT NOW, JUST AFTER WE OPEN OUR EYES, OF PICKING UP THE PHONE AND BROWSING THE NEWS, OUR SOCIAL MEDIA ACCOUNTS, CHECKING THE WEATHER FOR THE DAY, OUR AGENDA ETC. THIS APP PROVIDES YOU WITH ALL THIS USEFUL INFORMATION BUT WITH SOME PERSONALIZATION AND CONTEXTUALIZATION, AND ALWAYS TREATS THINGS WITH A DARK AND/OR STUPID SENSE OF HUMOR.

TYPOGRAPHY 

 

GIVEN THAT THE APP HAS NO IMAGES, THE TYPEFACE PLAYS A CRUCIAL ROLE IN THE INTERFACE, WE NEEDED IT TO LOOK LOUD AND REFLECT THE TONE OF VOICE. THE CONCEPT OF THE APP BEING ITSELF QUITE FRENCH; THE NAME, THE COLORS, THE SENSE OF HUMOR, WE THOUGHT THE USE OF THE JEAN-LUC TYPEFACE BY CARVALHO BERNAU IN HOMAGE TO JEAN-LUC GODARD WAS VERY APPROPRIATE.

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COLOR THEME 

 

THE COLOR THEME IS BASED ON THE COLORS OF THE FRENCH FLAG, WITH A BLACK BACKGROUND SO THAT IT WOULD BE GENTLE ON THE EYES OF PEOPLE WHO’VE JUST WOKEN UP. THE WHITE IS SLIGHTLY OFF FOR THE SAME REASONS.

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LOGOTYPE 

 

BASED ON THE TYPEFACE LETTER WORK, THE “C” PERSONALIZES A CROWING ROOSTER WITH A COMB AND WATTLE. THE RED DOT ALLOWS THE LOGO TO BEAR THE URL OF THE WEBSITE WITHOUT BEING TOO INTRUSIVE.

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