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HYPE MEANS NOTHING

SHIRT DESIGN 

CHILLFOOL | 2010

CONCEPTION
ART DIRECTION
USER INTERFACE
PHOTOGRAPHY

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CONTEXT 

 

IN 2010, WE WORKED WITH THE PARISIAN STREETWEAR BRAND “HYPE MEANS NOTHING” ON THE DESIGNS OF THEIR PRODUCTS. THE CONCEPT STARTED WITH A SIMPLE PORTRAIT OF A CELEBRITY, WE PHOTOSHOPPED HANDS AROUND THEIR EYES AND LABELED IT WITH THE NAME OF THE CELEBRITY / RºY BºN WAYFARER / DESIGNED IN 1952 / 150 €. 

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