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NVIDIA SHIELD

“THE RULER”

AKQA | 2015

ART DIRECTION
BTS PHOTOGRAPHY

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CONTEXT 

 

WHILE WORKING AS THE ASSOCIATE CREATIVE DIRECTOR AT AKQA, I TEAMED UP WITH SIMONE NOBILI AND EUZCIL CASTANETO ON A CRAZY COMMERCIAL FOR NVIDIA. TO PROMOTE THEIR SET-TOP-BOX TV “SHIELD”, WE CREATED “THE RULER”. AS A COMMENTARY ON BEING IN CONTROL OF YOUR LIVING ROOM, WE THREW THE RED BULL SKYDIVER JEFF PROVENZANO OUT OF A MILITARY AIRPLANE—13,000 FT FROM THE ARIZONA GROUND—ONTO A LIVING ROOM SET.

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NVIDIA SHIELD

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RED BULL SKYDIVERS

BEHIND THE SCENES

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EARLY STORYBOARD

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