To promote Nvidia’s set-top-box tv “shield”, we created “the ruler”. As an extrapolation of being in control of your living room, we threw the Red Bull skydiver Jeff Provenzano out of a military airplane—13,000 ft from the Arizona ground—onto a living room set. We were in charge of the art direction of the 360 campaign: Commercial, digital and traditional campaigns as well as experiential website.
AKQA, 2015