Art direction and UI for the experiential website WeAreData to promote the Ubisoft video game Watch_Dogs.
In the video game Watch_Dogs, the city of Chicago is governed by a central operating system. The player is a hero capable of interfering with the central system. Information is at the heart of this game. With Watch_Dogs WeAreData, this hyper-connected world is already a reality. This is the first time that information has been aggregated into a single site. It will offer users a new look at the cities in which they live. We were tasked with the visual direction and user interface. BETC Digital, 2014