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WESTERN MONTH

CANAL+ / CINE+ 

BETC | 2013

CONCEPTION
ART DIRECTION
USER INTERFACE
PHOTOGRAPHY

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CONTEXT 

 

TO PROMOTE A SPECIAL WESTERN MOVIES MONTH ON CINE+, WE WERE COMMISSIONED TO COME UP WITH AND PRODUCE A DIGITAL EXPERIENCE. I TEAMED UP WITH CHRISTOPHE CLAPIER AND DAVID TAMAYO FROM BETC. WE PROPOSED AN INTERACTIVE FILM THAN WOULD ENABLE ANYONE TO PROVOKE A DUAL WITH A FRIEND. WE SHOT THE FILM IN ALMERIA, SPAIN, ON THE SAME SET AS MOST WESTERN SPAGHETTI MOVIES.

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DIGITAL EXPERIENCE 

 

THE WEB EXPERIENCE LIVED ON FACEBOOK. WE DESIGNED THE INTERFACE AND ELEMENTS USING CODES AND STEREOTYPES FROM WESTERN MOVIES.

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EDIT OF THE KEY VISUAL

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BEHIND THE SCENES

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