Built as a spin off of the Nuansa App we released five years ago, the Wookmama App was born from the desire to have a simple and playful way to test color palettes. Five years in the making, it was a slow process with almost obsessive attention to details. We created a modular visual identity based on a simple shape reminding of a painter’s palette and with four animated and inter-changing colors. The user interface is also made flexible with all UI colors adapted to the current selected palette. While we created most of the visualizations available at the release, designers are now populating the libraries. The landing page also reflects color flexibility with a background and interface elements changing the color scheme as we scroll through. It won the Honorable mention and Mobile Excellence awards from the prestigious Awwwards.
Creative Direction: Julien Derreveaux, 3D renders: Zari Melendez, iOS developer: Anto Noel, Backend developer: Ben Grillet, Website Developer: Maxime Bérard, Motion Artists: Kuba Siwak & Andrew Durano.
Wookmama
2021